What does simplicity mean in terms of BI? Simplicity can take on many meanings, a simple model, simple data structures or simple tools, all of which can make it easier on IT to deploy & manage and business to use effectively, with maximum impact.

Why do businesses need analytics? When you ask people about analytics today, you can likely expect varying responses that include the obligatory buzzwords such as ‘Trends’, ‘Decision Making Tools’ or ‘Management Reporting’.

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